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Is Chatbot the Future of Digital Marketing?

Is Chatbot the Future of Digital Marketing?

Is Chatbot the Future of Digital Marketing?

You may have heard of chatbots before but you’re probably not sure what it is and how it benefits our digital existence. Don’t worry, you’re not alone. Thanks to the advancement of Artificial Intelligence, chatbots have emerged to be one of the most ingenious tools that can help make our day-to-day processes easier and faster.
 
Not only are AI-powered chatbots beneficial to end users, you can even use it as part of your digital marketing strategies to easily move customers down your sales funnel.
 

What is a Chatbot?

A chatbot is a computer program designed to automate specific tasks or perform actions by chatting with a user. Generally, it is powered by Artificial Intelligence through predetermined rules or programs. It helps to analyze complex inquiries, create customized responses, and enhance interactions in the future.
From sales, billing, to customer support, chatbot aims to solve a number of issues in business processes in diverse industries such as banking, healthcare, e-commerce, media, entertainment, and insurance. Some of the successful chatbots that are making waves:
  • Baidu’s Melody In 2016, Baidu launched Melody, an AI-powered chatbot assistant that chats with people by assisting them with healthcare treatment and providing doctors with important patient data. It is designed to create a highly personalized doctor-patient interaction.
  • Starbucks Thanks to text messaging or voice command chatbots, customers will find it easy when ordering their favorite beverage and snacks at Starbucks. These chatbots are inside the Starbucks app available on Android, iOS and Windows devices.
  • Poncho is a “cat” chatbot that delivers daily, personalized weather alerts on popular chat apps like Facebook Messenger, Kik, and Viber. With it’s vibrant and colorful interface, it makes weather forecasting more fun and less boring.

Chatbots for Digital Marketing

If you’re a business owner or marketer looking to widen your audience reach, you’re seriously missing out a lot if you’re not leveraging on chatbots. According to eMarketer, around 1.82 billion active users worldwide will regularly use messaging apps when 2017 ends with 15.5% increase in usage.
So, this comes as no surprise why more brands are now taking advantage of A.I chatbots on these messaging apps to engage with their customers.
As personalization and targeting capabilities continue to improve, chatbot marketing will be sought after by marketers to optimise customer engagement and lead generation. Just like marketing automation, it has the capability to target a large number of people with specific needs. Here are some ways you can integrate chatbot into your marketing strategy:
Related Post: Marketing Automation: A Marketer’s Tool for Success

Chatbot Platform Tools to Start your Own Chatbot

Creating your chatbot may seem like a daunting task which is the reason why some businesses choose not to integrate them. The truth is, it’s actually easy to make one and even people with limited IT background can understand and create one. Here are the top chatbot platforms that help you to build your own chatbot in a few minutes.

The Future with Chatbots

For brands looking to elevate their brand and build an authentic relationship with customers, it’s time to consider implementing chatbots as part of your next marketing strategy. It is a great tool to gather insight into your audience, personalize product promotion and engage with customers on a personal level. Are you already using chatbots for your business? Share your thoughts in the comments below.

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